Its a great news that goo.gl is now open for public. The much awaited goo.gl debuted in last december and was integrated in various google apps but was never out for public. Now Google has finally launched a website for people who're willing to shorten their URL.
The website goes by its name
and is going to compete with many other URL shorterners like bit.ly and TinyURL. Goo.gl promises security, stability and speed. It has an inbuilt spam detection and being a Google product, I'm sure the availability would be better than the others already in the market. Along comes the URL tracking feature which you can view if you're logged in to your google account. It gives you history of number of clicks, the browsers from where the clicks were made, the country and variety of details.