The website goes by its name
goo.gl
and is going to compete with many other URL shorterners like bit.ly and TinyURL. Goo.gl promises security, stability and speed. It has an inbuilt spam detection and being a Google product, I'm sure the availability would be better than the others already in the market. Along comes the URL tracking feature which you can view if you're logged in to your google account. It gives you history of number of clicks, the browsers from where the clicks were made, the country and variety of details.
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